Question 1

If a customer pays a retailer in cash, he is likely to remain a mystery to the retailer because his name is not attached to the money. Retailers can tie the customer to cash transactions and track the customer's activity if they can convince the customer to use a _____.

Accepted Answer

A)  transaction processing system 
B)  point-of-sale terminal 
C)  data cube 
D)  dashboard 
E)  loyalty card

Question 2

_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.

Accepted Answer

A)  Biometrics 
B)  Artificial intelligence 
C)  Android 
D)  Legacy software 
E)  Intranet

Question 3

_____ refer to databases focused on addressing the concerns of a specific problem or business unit.

Accepted Answer

A)  Data marts 
B)  Dashboards 
C)  Hadoop 
D)  Data aggregators 
E)  Data analytics

Question 4

Why do many organizations have data that cannot be converted to actionable information? What are the hurdles faced by firms that attempt to query transactional databases?

Accepted Answer

The answer of Why do many organizations have data that...

Question 5

Data becomes _____ when it is presented in a context so that it can answer a question or support decision making.

Accepted Answer

A)  knowledge 
B)  information 
C)  a database 
D)  wisdom 
E)  a relational language

Question 6

_______________ refers to type of artificial intelligence that leverages massive amounts of data so that computers can improve the accuracy of actions and predictions on their own without additional programming

Accepted Answer

The answer of _______________ refers to type of artificial intelligence...

Question 7

The term ____________ refers to a technology that sends messages to smartphones and other devices using a low-energy Bluetooth signal.

Accepted Answer

The answer of The term ____________ refers to a technology...

Question 8

Changing pricing based on demand conditions is known as ________.

Accepted Answer

The answer of Changing pricing based on demand conditions is...

Question 9

_____ refers to the ratio of a company's annual sales to its inventory.

Accepted Answer

The answer of _____ refers to the ratio of a...

Question 10

Any data-centric effort should involve input not only from business and technical staff, but from the firm's legal team, as well.

Accepted Answer

A) True 
 B)False

Question 11

_____ is the process of using computers to identify hidden patterns in and to build models from large data sets.

Accepted Answer

A)  Data harvesting 
B)  E-discovery 
C)  Optimization 
D)  Report canning 
E)  Data mining

Exam 15: The Data Asset: Databases, Business Intelligence, Analytics, Big Data, and Competitive Advantage