Multiple Choice
Which of the following statements does not describe a reason why noncustomers do not purchase a firm's products?
A) Noncustomers have low switching costs.
B) Noncustomers perceive that they have lower-priced alternatives.
C) Poor distribution makes the firm's product difficult to find.
D) Noncustomers do not know that the firm's product exists.
E) Noncustomers have a basic need that the firm's product does not fulfill.
Correct Answer:
Verified
Correct Answer:
Verified
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