Question 1

Being economically responsible is the most basic social responsibility of any business. This responsibility has the most immediate effect on:

Accepted Answer

A)  customers. 
B)  shareholders. 
C)  the government. 
D)  the media. 
E)  All of the above.

Question 2

With respect to regulating marketing ethics. a key advantage of self-regulatory programs like the Better Business Bureau is the fact that they are:

Accepted Answer

A)  less costly and more practical to implement. 
B)  typically stricter than government regulations. 
C)  easier to enforce. 
D)  tied to state and local regulatory agencies. 
E)  All of the above.

Question 3

Each of the following is a potential product-related ethical issue $\bold{EXCEPT:}$

Accepted Answer

A)  Failure to disclose potential hazards or defects 
B)  Misleading warranties 
C)  Invasion of privacy 
D)  Counterfeit goods 
E)  Quality/Design issues

Question 4

Essentially. having a climate of ethics and social responsibility is all about creating trust among a firm's stakeholders. To gain trust. the firm and its employees must continuously uphold:

Accepted Answer

A)  their promises with respect to advertising and promotion. 
B)  their standards of integrity. 
C)  the firm's right and responsibility to be profitable. 
D)  their standards of fair competition in the marketplace. 
E)  their legal responsibilities.

Question 5

Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed. what should it contain. and what are the keys to ensuring that the code is successfully implemented?

Accepted Answer

The answer of Describe the role that a code of...

Exam 8: Ethics and Social Responsibility in Marketing Strategy

Being economically responsible is the most basic social responsibility of any business. This responsibility has the most immediate effect on:

With respect to regulating marketing ethics. a key advantage of self-regulatory programs like the Better Business Bureau is the fact that they are:

Each of the following is a potential product-related ethical issue EXCEPT:\bold{EXCEPT:}EXCEPT:

Essentially. having a climate of ethics and social responsibility is all about creating trust among a firm's stakeholders. To gain trust. the firm and its employees must continuously uphold:

Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed. what should it contain. and what are the keys to ensuring that the code is successfully implemented?

Each of the following is a potential product-related ethical issue $\bold{EXCEPT:}$