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What Is the Primary Disadvantage Associated with Using Financial Incentives

Question 12

Multiple Choice

What is the primary disadvantage associated with using financial incentives as a means of developing customer relationships?


A) They take a long time to work.
B) Customers may resist the use of financial incentives.
C) They can be expensive to use.
D) They can promote continual brand switching.
E) All of the above.

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