Meghan Recently Took Her Parents to a Gourmet Restaurant for Their

Multiple Choice

Meghan recently took her parents to a gourmet restaurant for their 25^th wedding anniversary. The evening was exceptional. with everyone receiving the utmost in terms of quality and value. However. when reflecting on the experience the next day. Meghan decided that she was not fully satisfied. Why might this happen?

A) Because satisfaction has nothing to do with quality or value.
B) Because satisfaction occurs over time, whereas perceptions about quality and value occur immediately.
C) Because dissatisfaction is based on an entirely different set of factors than satisfaction.
D) Because satisfaction can be based on factors that have nothing to do with quality or value.
E) It cannot happen. By definition, customers who receive the best quality and value will be satisfied.