Multiple Choice
In considering the decision to customize or standardize its products the global marketing firm must consider the nature of the product. Some products such as steel, fertilizer and agricultural equipment tend to be less _________________ than products such as food.
A) Globalized
B) Culturally grounded
C) Price sensitive
D) Fully adapted
Correct Answer:
Verified
Correct Answer:
Verified
Q1: _, the use of brand names which
Q2: What is the first step in the
Q3: Identify two strategies open to the firm
Q5: A number of criteria are used by
Q6: The factors that drive the need for
Q7: Product modifications are often required when entering
Q8: Fade-in/Fade-out and Forewarning are two brand changeover
Q9: Which of the following (if any) is
Q10: The product modifications firms utilize when entering
Q11: Global, highly standardized products may not appeal