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    Business
  3. Study Set
    Global Marketing
  4. Exam
    Exam 9: Global Product Services
  5. Question
    ________________, the Use of Brand Names Which Are Source And/or
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________________, the Use of Brand Names Which Are Source And/or

Question 1

Question 1

Multiple Choice

________________, the use of brand names which are source and/or target blank may be an effective strategy in transferring brand names across national borders.


A) Translation
B) Triangulation
C) Transliteration
D) Transparency

Correct Answer:

verifed

Verified

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