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    Global Marketing
  4. Exam
    Exam 13: Global Marketing Strategy and Implementation
  5. Question
    What Is Global Account Management (GAM)? Identify Two Benefits of GAM
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What Is Global Account Management (GAM)? Identify Two Benefits of GAM

Question 15

Question 15

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What is global account management (GAM)? Identify two benefits of GAM for the global marketing firm.

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Global Account Management (GAM) is a str...

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