Question 1

In the selection of expatriate managers for overseas assignments the ratio of home-country nationals to host-country and third-country nationals may be a consideration.

Accepted Answer

A) True 
 B)False  True

Question 2

What is meant by the term 'global mindset'?

Accepted Answer

The term 'global mindset' refers to the ability to appreciate and navigate the complexities of global business, culture, and diversity with an open and adaptable approach. It involves understanding the interconnectedness of the world and recognizing the importance of cultural sensitivity, international trends, and global economic and political dynamics.

Individuals with a global mindset are able to:

1. **Think Globally**: They consider the broader implications of local actions on the global stage. They are aware of global issues and trends and understand how they might impact different regions and markets.

2. **Cultural Sensitivity**: They respect and value different cultures and perspectives. They are curious about and willing to learn from people with backgrounds different from their own, and they adapt their behavior and communication style accordingly.

3. **Adaptability**: They are flexible and open to change, able to adjust their strategies and approaches to fit different cultural and business environments.

4. **Collaboration Across Borders**: They are skilled at working in international teams, communicating effectively across cultural divides, and leveraging the strengths of a diverse group of people.

5. **Strategic Vision**: They can develop and implement strategies that take advantage of global opportunities and navigate international risks.

6. **Language Skills**: Often, having a global mindset is associated with multilingualism, or at least an appreciation for the importance of language in international business and relations.

7. **Cross-Cultural Competence**: They possess the skills and knowledge to operate effectively in different cultural contexts, including managing international partnerships and negotiations.

Developing a global mindset is increasingly important in a world where businesses operate across borders and cultures. It is a critical asset for leaders, managers, and professionals who aim to succeed in the global marketplace. It's not just about understanding different cultures but also about thinking strategically on a global scale and being able to implement practices that are sensitive to local needs while aligning with global objectives.

Question 3

If a firm's competence lies in the manufacture of unique products and it targets a narrow range of market segments it is said to be pursuing a _________________ strategy.

Accepted Answer

A)  Cost focus 
B)  Cost leadership 
C)  Focussed differentiation 
D)  Differentiation C

Question 4

If a firm's competence lies in low cost manufacturing and it targets a narrow range of market segments it is said to be pursuing a _________________ strategy.

Accepted Answer

A)  Cost focus 
B)  Cost leadership 
C)  Focussed differentiation 
D)  Differentiation

Question 5

Identify two considerations in the selection of expatriate managers for overseas assignments and explain why they are important.

Accepted Answer

The answer of Identify two considerations in the selection of...

Question 6

Firms may organize in various ways for global market expansion. A _______________ organization results when two organizational structures are combined resulting in dual reporting relationships.

Accepted Answer

A)  Product 
B)  Matrix 
C)  Functional 
D)  Geographic

Question 7

In the selection of expatriate managers for overseas assignments very few firms include the expatriate's family as a consideration in the selection process, preferring to focus only on the expatriate.

Accepted Answer

A) True 
 B)False

Question 8

In the selection of a country market focus various countries may be grouped according to segmentation criteria such as income, population size and language. While useful this approach may lead to greater risk for the firm. To address this problem some firms opt to use a deliberate strategy of ________________.

Accepted Answer

A)  Country diversification 
B)  SBU consolidation 
C)  Secondary screening 
D)  Fine grained screening 
E)  Cross subsidization

Question 9

According to the 7S framework in order for firms to be successful in hypercompetitive markets they need develop two capabilities: ___________ and _______________.

Accepted Answer

A)  Speed, surprise 
B)  Speed, stakeholder satisfaction 
C)  Surprise, sequential thrusts 
D)  Strength, soothsaying

Question 10

Why are controls important in the implementation of global marketing strategy? Distinguish between feed-forward, concurrent and feedback controls.

Accepted Answer

The answer of Why are controls important in the implementation...

Question 11

What is a horizontal network organization structure? In such a structure what is the role of the subsidiary manager?

Accepted Answer

The answer of What is a horizontal network organization structure?...

Question 12

While there is no agreement on what constitutes a global marketing strategy several perspectives are recognized as important. Which of the following (if any) is an important perspective in the formulation of a global marketing strategy?

Accepted Answer

A)  The standardization perspective 
B)  The configuration and coordination perspective 
C)  The integration perspective 
D)  All of the above 
E)  None of the above

Question 13

Local firms with firm specific assets that are not transferable across national borders and are in industries with low pressure to globalize should sell out to a global player or become part of a global alliance. This is referred to as a(n) ________________ strategy.

Accepted Answer

A)  Extender 
B)  Contender 
C)  Dodger 
D)  Defender

Question 14

Local firms with firm specific assets that are transferable across national borders and are in industries with low pressure to globalize should expand into overseas markets that are similar to their home markets. This is referred to as a(n) ________________ strategy.

Accepted Answer