Multiple Choice
Which of the following represents an emotional appeal?
A) For a limited time you can get employee pricing on any new Volkswagen vehicle.
B) You'll catch everyone's attention behind the wheel of a brand new Volkswagen Eos convertible.
C) Purchase a Volkswagen Routan, and we'll deposit $1,500 for college in your Upromise account.
D) The new Volkswagen Rabbit offers excellent gas mileage with a city rating of 44 mpg.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: Testimonials used in your online sales message
Q3: The main information in an e-mail sales
Q4: Which of the following statements about persuasion
Q5: Select the most effective opening for a
Q6: Select the situation that is least likely
Q7: One tip for successful online sales messages
Q8: Which of the following is most accurate
Q9: A successful persuasive message will typically take
Q10: You should use persuasion when<br>A) you anticipate
Q11: Use of e-mail, company Web pages, and