Choosing an Appropriate Channel for Your Business Message Depends on the Importance

Multiple Choice

Choosing an appropriate channel for your business message depends on the importance of the message, feedback needed, necessity of a permanent record, cost of the channel, confidentiality and sensitivity of the message, and

A) degree of formality required.
B) the channel used by your competitors.
C) the use of primary or secondary research.
D) the sender's preference.