Multiple Choice
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 19.2.If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer,this would be an example of ____ pricing.
A) factory plus
B) dispersion
C) base-point
D) freight absorption
E) uniform geographic
Correct Answer:

Verified
Correct Answer:
Verified
Q20: If Colgate-Palmolive wants to maximize profit on
Q33: A graph of the quantity of products
Q99: Organizational goals have little to do with
Q101: Customers always interpret a higher price to
Q116: Which of the following statements about price
Q151: Use the following to answer the questions.<br>The
Q155: Below the breakeven point,a firm is operating<br>A)
Q155: A customer's interpretation and response to a
Q184: The purpose of the pricing concept is
Q189: For most products, a(n) _ relationship exists