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    Exam 13: Strategic Management of Branding and Packaging
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    A Package of Aluminum Foil at Kroger Grocery Store Has
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A Package of Aluminum Foil at Kroger Grocery Store Has

Question 194

Question 194

Multiple Choice

A package of aluminum foil at Kroger grocery store has no brand name on the package.This product is an example of a ____ brand.


A) manufacturer's
B) private distributor's
C) no-name
D) generic
E) no-frills

Correct Answer:

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