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The Three Major Categories of Influences on the Consumer Buying

Question 87

Multiple Choice

The three major categories of influences on the consumer buying decision process are


A) situational influences, demographic influences, and psychological influences.
B) social influences, situational influences, and marketer-dominated influences.
C) demographic influences, situational influences, and marketer-dominated influences.
D) situational influences, social influences, and psychological influences.
E) marketer-dominated influences, psychological influences, and person-specific influences.

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