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    Exam 5: Selecting Target Markets
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    The Division of a Market According to What Benefits Consumers
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The Division of a Market According to What Benefits Consumers

Question 70

Question 70

Multiple Choice

The division of a market according to what benefits consumers want from the product is called ____ segmentation.


A) behavioristic
B) product usage
C) benefit
D) end-purpose
E) advantage

Correct Answer:

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