All of the Following Statements About Product Positioning Are True

Multiple Choice

All of the following statements about product positioning are true except

A) product positioning decisions are not only for new products.
B) product positioning is the customer's absolute perception of a product's attributes.
C) effective product positioning helps serve a specific market segment by creating an appropriate concept in the minds of customers in that market segment.
D) product positioning is concerned with creating and maintaining a certain concept of the firm's product in customers' minds.
E) when marketers position a product,they try to position it so that it seems to possess the characteristics the target market desires.