In the Context of Marketing,cannibalization Means

Multiple Choice

In the context of marketing,cannibalization means

A) one company eating up another company's market share.
B) sales of a new product hurts sales of the company's existing products.
C) a product is past its prime and should be deleted from the product mix.
D) a company illegally uses copyrights and patents from another company.
E) sales of a new product may exceed sales of an older,more established product.