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    Exam 6: Target Markets: Segmentation and Evaluation
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    Company Sales Forecasts Are Least Likely to Be Based on
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Company Sales Forecasts Are Least Likely to Be Based on

Question 29

Question 29

Multiple Choice

Company sales forecasts are least likely to be based on


A) executive judgment.
B) customer surveys or sales force surveys.
C) time series analysis.
D) market tests.
E) single-variable segmentation.

Correct Answer:

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