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  4. Exam
    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    What Is the Main Problem with Using a Market Test
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What Is the Main Problem with Using a Market Test

Question 82

Question 82

Multiple Choice

What is the main problem with using a market test as a forecasting tool?


A) Difficult to interpret
B) Expensive
C) Inaccurate
D) Unacceptable to consumers
E) Overused

Correct Answer:

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