Multiple Choice
The "chasm" between the early adopters and the early majority market is primarily due to:
A) capital constraints
B) poor understanding of the needs of the early majority
C) the lack of credible references for early majority buyers
D) competition
E) early majority buyers wanting additional features
Correct Answer:
Verified
Correct Answer:
Verified
Q2: A group of customers that is willing
Q3: Technology enthusiasts are also known as:<br>A)geeks<br>B)early adopters<br>C)innovators<br>D)technovators<br>E)risk-takers
Q4: The _ is the period when the
Q5: A good beachhead requires that customers:<br>A)have the
Q6: A crucial strategy for "crossing the chasm"
Q8: Which of the following is not true
Q9: A group of customers who will tolerate
Q10: Which of the following comprise the influences
Q11: Which of the following factors are not
Q12: Early majority buyers:<br>A)are very price sensitive and