Multiple Choice
Which of the following is not true with respect to marketing to the pragmatists?
A) focusing on the whole product solution is vital
B) working with partners can fill in gaps in the solution
C) engineering brilliance is rewarded
D) engineers should focus more on customer service than on engineering
E) reference other adopters in the industry,as well as the availability of competitive solutions,is reassuring to a pragmatist
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Technology enthusiasts are also known as:<br>A)geeks<br>B)early adopters<br>C)innovators<br>D)technovators<br>E)risk-takers
Q4: The _ is the period when the
Q5: A good beachhead requires that customers:<br>A)have the
Q6: A crucial strategy for "crossing the chasm"
Q7: The "chasm" between the early adopters and
Q9: A group of customers who will tolerate
Q10: Which of the following comprise the influences
Q11: Which of the following factors are not
Q12: Early majority buyers:<br>A)are very price sensitive and
Q13: Tools that can help a company with