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    Marketing of High Technology
  4. Exam
    Exam 7: Understanding High-Tech Customers
  5. Question
    When Customers "Leapfrog," They Skip
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When Customers "Leapfrog," They Skip

Question 24

Question 24

Multiple Choice

When customers "leapfrog," they skip:


A) a generation of technology
B) from one technology to another
C) from one seller to another
D) from a basic product line to a full-featured product line
E) from one solution to another

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