Multiple Choice
A market orientation is important for firms competing in high-tech industries for all of the following reasons except:
A) Market oriented behaviors are generally more important in highly dynamic markets.
B) The behaviors implicit in a market orientation are a fertile source of ideas for innovation.
C) Market oriented behaviors facilitate the commercialization of innovations.
D) Pinpoints areas for cost reduction efforts.
E) All of the above are important reasons for firms competing in high-tech industries to adopt a market orientation.
Correct Answer:
Verified
Correct Answer:
Verified
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