Multiple Choice
Market-oriented firms generategather a wide array of intelligence about all except
A) current and future customer needs.
B) competitors' capabilities and strategies.
C) emerging technologies both inside and outside of the industry.
D) cost-reduction practices.
E) all are the focus of market intelligence generation efforts.
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Firms that focus too narrowly on their
Q15: The strategy of merging the interests of
Q16: Proactive market-oriented firms tend to<br>A)focus on customers
Q17: Corporate culture in high tech firms<br>A)is often
Q18: Team-based reward systems<br>A)are most effective when all
Q19: The scanning focus priority for Fast Followers
Q20: Which of the following approaches is useful
Q21: To gain credibility with engineers,marketers should<br>A)ask a
Q23: A market orientation is important for firms
Q24: Responding to customers' expressed needs is most