Multiple Choice
Which TWO of the following are reasons for brands becoming more important for fmcgs?
A) Innovative and differentiated products command a price premium
B) Price competition and low cost are frequently a source of competitive advantage
C) Consumers in emerging markets are increasingly aware of, and interested in, brands
D) There is a shift towards 'Generation Y' values
Correct Answer:
Verified
Correct Answer:
Verified
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