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    Exam 9: Achieving Operational Excellence and Customer Intimacy:
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    Selling a Customer with a Checking Account a Home Improvement
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Selling a Customer with a Checking Account a Home Improvement

Question 54

Question 54

Multiple Choice

Selling a customer with a checking account a home improvement loan is an example of:


A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.
E) sales force automation.

Correct Answer:

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