Multiple Choice
Selling a customer with a checking account a home improvement loan is an example of:
A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.
E) sales force automation.
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Cross-selling markets complementary products to customers.
Q50: The business value of an effective supply-chain
Q51: Customer relationship management systems typically provide software
Q53: _ CRM includes customer-facing applications such as
Q55: A scheduling system for minimizing inventory by
Q56: Identify two classifications for supply-chain software. For
Q57: Which of the following enables a company
Q71: What business processes are supported by enterprise
Q80: CRM software can help organizations identify high-value
Q89: An enterprise system can help reduce redundant