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    Essentials of MIS Study Set 1
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    Exam 9: Achieving Operational Excellence and Customer Intimacy:
  5. Question
    ________ CRM Includes Customer-Facing Applications Such as Tools for Sales
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________ CRM Includes Customer-Facing Applications Such as Tools for Sales

Question 53

Question 53

Multiple Choice

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.


A) Operational
B) Social
C) Web-based
D) Sales force
E) Analytical

Correct Answer:

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