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Which Metric Is Based on the Relationship Between the Revenue

Question 48

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?


A) Churn rate
B) CLTV
C) Cost per lead
D) Cost per sale
E) CRM rate

Correct Answer:

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