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    The Measurement of the Number of Customers Who Stop Using
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The Measurement of the Number of Customers Who Stop Using

Question 22

Question 22

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:


A) switching costs.
B) CRM rate.
C) CLTV.
D) switch rate.
E) churn rate.

Correct Answer:

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