Question 1

A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

Accepted Answer

A) True 
 B)False  False

Question 2

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

Accepted Answer

Fill in the BlanksInbound marketing refers to leveraging online channels to draw consumers to the firm with compelling content rather than conventional forms of promotion such as advertising, e-mail marketing, traditional mailings, and sales calls. Inbound marketers look to attract traffic that is converted to leads that result in sales and hopefully repeat business.

Question 3

Pinterest pins and Twitter retweets are examples of earned media.

Accepted Answer

A) True 
 B)False  True

Question 4

Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

Accepted Answer

A) True 
 B)False

Question 5

The phrase "_____________________________" refers to communication channels that an organization controls. Includes firm-run blogs and Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram.

Accepted Answer

The answer of The phrase "_____________________________" refers to communication channels...

Question 6

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic.

Accepted Answer

A) True 
 B)False

Question 7

Corporations will want to be cautious about what is posted to wikis since wikis can be accessed by anyone

Accepted Answer

A) True 
 B)False

Question 8

_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.

Accepted Answer

The answer of _____ is a phrase used to describe...

Question 9

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

Accepted Answer

A)   Fast follower problem
B)   Hijacking
C)   Astroturfing
D)   Free rider problem
E)   Showboating

Question 10

Twitter offeres mobile app developers an SDK supporting which of the following.

Accepted Answer

A)   advertising
B)   crash detection
C)   usage analytics
D)   single sign-on
E)   all of the above F)  none of the above

Question 11

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

Accepted Answer

A) True 
 B)False

Question 12

The term ______________ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call.

Accepted Answer

The answer of The term ______________ refers to the act...

Question 13

Which of the following statements about Web 2.0 is true?

Accepted Answer

A)   It is important to joust over the precise definition of Web 2.0.
B)   Social media turned Wikipedia into one of the most profitable sites on the Internet.
C)   It is significant how quickly the Web 2.0 revolution started and failed in a short span of time.
D)   It refers to the static Web sites and transaction-focused storefronts.
E)   Peer production is leveraged to create much of the open source software that supports many of the Web 2.0 efforts.

Question 14

A prediction market involves:

Accepted Answer

A)   leveraging customers to virally promote a firm's products or services.
B)   aggregating the opinions of a specialized group of experts who analyze a problem and suggest solutions.
C)   making calculated estimates on the prices of goods and services based on the speculation of a group of experts.
D)   polling a diverse crowd and aggregating opinions to form a forecast of an eventual outcome.
E)   trading on essential goods and services with a view of making a profit by hiking prices at a time of high demand.

Question 15

A(n) _____ refers to an Internet vandal and mischief-maker.

Accepted Answer

A)   avatar
B)   troll
C)   sock puppet
D)   poltergeist
E)   gadfly

Question 16

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Accepted Answer

A) True 
 B)False

Question 17

Another term for the word griefer is _____.

Accepted Answer

The answer of Another term for the word griefer is...

Question 18

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

Accepted Answer

A) True 
 B)False

Question 19

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

Accepted Answer

The answer of What are the benefits and risks associated...

Question 20

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?

Accepted Answer

The answer of What are blogs? What features does a...

Exam 9: Social Media, Peer Production, and Web 2.0

A necessary criterion for a crowd to be "smart" is that it should be homogenous to reduce incidence of polarized insights.

What is inbound marketing and how does it differ from traditional marketing methods? How can online media help a firm with inbound marketing efforts?

Pinterest pins and Twitter retweets are examples of earned media.

Social networking feeds are at times controversial with instances of feed mismanagement causing user discontent, public relations problems, and the possibility of legal action.

The phrase "_____________________________" refers to communication channels that an organization controls. Includes firm-run blogs and Web sites, apps, and organization accounts on social media such as Twitter, Facebook, Pinterest, YouTube, and Instagram.

A vigorous community of commenters would help keep a blogger honest as they will quickly expose a blogger's errors of fact or logic.

Corporations will want to be cautious about what is posted to wikis since wikis can be accessed by anyone

_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or other design tool.

_____ is a term used to describe others taking advantage of a user or service without providing any sort of reciprocal benefit.

Twitter offeres mobile app developers an SDK supporting which of the following.

Most mainstream news outlets have begun supplementing their content with blogs that can offer greater depth, more detail, and deadline-free timeliness.

The term ______________ refers to the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined generally large group of people in the form of an open call.

Which of the following statements about Web 2.0 is true?

A prediction market involves:

A(n) _____ refers to an Internet vandal and mischief-maker.

Outsourcing the management of a firm's social media presence to a third party agency is generally considered an effective management practice as internal staff can focus on performance.

Another term for the word griefer is _____.

Twitter's purchase of iPhone app Tweetie and its subsequent transformation into the free 'Twitter for iPhone' application signals that Twitter is unwilling to move into product and service niches motivated by profits.

What are the benefits and risks associated with social networks? Support your answers with relevant examples.

What are blogs? What features does a typical blog offer to its users? How are these features a source of value for the users?