Rize Inc Has Been Running Efficiently as a Real Estate Organization

Multiple Choice

Rize Inc. has been running efficiently as a real estate organization for 25 years. It has consistently provided customer satisfaction by maintaining a customer-friendly culture in the organization. Their competitors have not been able to replicate Rize's services. This has helped then generate and hold on to profits accrued by its vast and rare resource pool. This is an example of __________.

A) inconsistent competitive advantage
B) sustained competitive advantage
C) competitive parity
D) competitive failure