A Media House Wanted to Report on the Continued Success

Multiple Choice

A media house wanted to report on the continued success of the software company, AlphaDigiPro Inc. The reporters decided to assess the company in two ways. They spoke to the top management employees and handed out questionnaires to other employees. The results of these data collection techniques helped the media house construct a good article. This scenario illustrates the use of __________.

A) focus groups
B) archival data
C) interviews
D) observation