Fashion Mart Corp

Multiple Choice

Fashion Mart Corp., a clothing company, offers the best quality material made using the finest threads and advanced textile machinery.It offers an extended product guarantee to its customers, something that its competitors have found difficult to achieve.This guarantee claims that the clothes that Fashion Mart creates will not wear out even after 200 washes.This guarantee has helped Fashion Mart to retain its loyal customer base and to frequently get new custormers.This scenario best illustrates _____.

A) forward integration
B) backward integration
C) a differentiation advantage
D) a cost advantage