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The Companies LaceThings Inc

Question 5

Multiple Choice

The companies LaceThings Inc. and BellePrints Corp. sell the same product. They constantly try to outdo each other in terms of resources, price, and customer satisfaction. The companies try to outperform each other in order to gain customer loyalty and generate more sales. This scenario is an example of ________.


A) integration
B) partnership
C) rivalry
D) switching

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