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Mercury Corp

Question 22

Multiple Choice

Mercury Corp., a startup company, is sure that it will achieve a steep curve of 75 percent as it is selling a unique product that has not been introduced into the market before.The company is confident that this product will be sold at a fast rate due to two reasons: the product is a necessity in every home and it is a break-through solution.Mercury sees this product as helping the company grow at a fast pace.Which of the following strategies has Mercury Corp.adopted?


A) The growth/investment strategy
B) The pricing strategy
C) The cost-management strategy
D) The acquisition strategy

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