Multiple Choice
Saturn Inc., a manufacturer of home appliances, familiarizes customers with its products through advertising. Apart from attracting new customers, it offers quick demos in mass media that assist existing customers. Which of the following stages in the consumption chain is depicted in this scenario?
A) The eighth step: what do customers need help with when they use a product?
B) The ninth step: what if customers aren't satisfied and need a return or exchange?
C) The third step: how do customers make their final selections?
D) The fourth step: how do customers order and purchase a product?
Correct Answer:
Verified
Correct Answer:
Verified
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