Venus Inc Is a Large Firm That Sells Several Healthcare Products

Multiple Choice

Venus Inc. is a large firm that sells several healthcare products such as bathing soaps, shampoos, body creams, and baby products. Each of these products has its own customer base. Individually, each of these products has upheld unique approaches to establish and maintain competitive advantage over its own rival companies that sell similar products. Which of the following strategies does Venus Inc. use for its products?

A) Business unit strategy
B) Global marketing strategy
C) Corporate strategy
D) Economic spending strategy