Multiple Choice
Rest & Sleep Inc. is a mattress manufacturing firm. By manufacturing related products such as bed covers, comforters and quilts, and pillows, it has gained significant competitive advantage as it has managed to create profits in all these markets as well. Rest & Sleep creates a challenge for the other companies in the market by providing unique value through its customer services and warranties. Which of the following terms best describes what Rest & Sleep Inc. is practicing?
A) Market penetration
B) Business unit strategy
C) Corporate strategy
D) Unrelated diversification
Correct Answer:
Verified
Correct Answer:
Verified
Q30: Blue Work LLC, a software company, purchased
Q31: Two firms recently had a bolt-on acquisition.
Q32: Neon Colors Corp., a well-established apparel industry,
Q33: How does a related-constrained diversification differ from
Q34: Galaxy Corp. is a manufacturing company that
Q36: Movement into adjacent markets by a firm
Q37: According to the Boston Consulting Group's growth
Q38: Stacy works as a manager at Daffodils
Q39: Marble Cakes Inc., after serving a good
Q40: Aquarius Corp., a consumer goods company, offers