Zeal Inc, a Software Firm, Decides to Enter the Publishing Industry

Multiple Choice

Zeal Inc., a software firm, decides to enter the publishing industry. While it has the financial resources required to enter the new market, it lacks the expertise and technical knowledge required to establish itself in the new industry. So, Zeal Inc. enters into strategic alliance with Chrome Corp., a leading e-publisher. Which of the following is likely to be true in this case?

A) Chrome is likely to lose its relational advantage through this alliance.
B) Zeal and Chrome are likely to cooperate even at the stage of research and development.
C) Zeal's vision is likely to contradict that of Chrome.
D) Chrome is likely to provide its expertise only at the marketing stage.