Multiple Choice
An organization wants to form a strategic alliance with another firm. The second firm is at the same level along the value chain. It cannot contribute the same level of financial resources, although it can contribute an extensive level of knowledge. In order to accommodate these factors, they decide to start a legally independent firm. Which of the following alliances will be best suited for the organization?
A) A contractual alliance
B) An equity alliance
C) A distribution agreement
D) A joint venture
Correct Answer:
Verified
Correct Answer:
Verified
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