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One Reason That Decision Makers Often Use the Representativeness Heuristic

Question 10

Multiple Choice

One reason that decision makers often use the representativeness heuristic inappropriately is that


A) they pay too much attention to the base rate.
B) they do not pay enough attention to sample size.
C) their decisions are influenced too greatly by a large sample size.
D) they estimate frequency in terms of how easily they can think of examples that have a particular characteristic.

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