Marketers Often Appeal to Consumers' Needs as Defined by Maslow's

Multiple Choice

Marketers often appeal to consumers' needs as defined by Maslow's hierarchy. A lock manufacturer, shows how much protection its locks provide and a cleaning company developed several types of wipes to eliminate concerns about infectious germs. Both marketers are appealing to which need as defined by Maslow?

A) achievement
B) belongingness
C) safety
D) physiological needs
E) achievement.