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In the 1960s, Coca-Cola Executives in Atlanta Learned There Was

Question 89

Multiple Choice

In the 1960s, Coca-Cola executives in Atlanta learned there was a bottler in the Colombian jungle that was bottling pirated Coke in dumped bottles. The company recognized this unauthorized bottler as a(n) ___________ .


A) standard of malfeasance
B) problem
C) benchmark
D) keystone issue
E) absolute criteria

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