In the 1960s, Coca-Cola Executives in Atlanta Learned There Was

Multiple Choice

In the 1960s, Coca-Cola executives in Atlanta learned there was a bottler in the Colombian jungle that was bottling pirated Coke in dumped bottles. Coke decided in the___________ stage of the rational decision-making process that it had to either bring some sort of legal action against the unauthorized bottler, ignore it, or buy it.

A) problem definition
B) criteria weighting
C) generation of alternative courses of action
D) identification of decision criteria
E) finding the optimal solution