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    Exam 8: Measurement and Scaling: Fundamentals and Comparative Scaling
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    If Respondents Are Asked to Allocate 100 Points to Attributes
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If Respondents Are Asked to Allocate 100 Points to Attributes

Question 24

Question 24

Multiple Choice

If respondents are asked to allocate 100 points to attributes of a toilet soap in a way that reflects the importance they attach to each attribute,________ scaling is being used.


A) constant sum
B) rank order
C) paired comparison
D) q-sort

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