In a Study the Researcher Was Investigating Attitudes Toward Airlines

Multiple Choice

In a study the researcher was investigating attitudes toward airlines among male middle managers.Questions asked included,"What would it be like if you could no longer use airplanes?" Responses like,"Without planes,I would have to rely on e-mail,letters,and telephone calls" were received.This suggests that what airlines sell to the managers is face-to-face communication.The depth interview techniques used in the study is called ________.

A) symbolic analysis
B) laddering
C) hidden issue questioning
D) none of the above