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Depth Interviews Suffer from Many of the Disadvantages of Focus

Question 44

Multiple Choice

Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent.Which of the following disadvantages is not shared with focus groups?


A) The data obtained are difficult to analyze and interpret.
B) The lack of structure makes the results susceptible to the interviewer's influence.
C) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.
D) All of the above are shared with focus groups.

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