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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    In Conjoint Analysis,________ Are the Values Assumed by the Attributes
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In Conjoint Analysis,________ Are the Values Assumed by the Attributes

Question 64

Question 64

Multiple Choice

In conjoint analysis,________ are the values assumed by the attributes.


A) attribute levels
B) orthogonal arrays
C) part-worth functions
D) relative importance weights

Correct Answer:

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