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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are
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When Constructing Conjoint Analysis,full or Complete Profiles of Brands Are

Question 54

Question 54

Multiple Choice

When constructing conjoint analysis,full or complete profiles of brands are constructed for all the attributes in (the) ________.


A) pair-wise approach
B) two-factor evaluations
C) full-profile approach
D) both B and C

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