Multiple Choice
Which of the following is not one of the procedures for assessing the reliability and validity of conjoint analysis results?
A) Test-retest reliability can be assessed by obtaining a few replicated judgments and correlating them.
B) The goodness of fit of the estimated model (R2) should be evaluated.
C) Stress values or badness of fit measures should be evaluated.Stress values vary with the type of conjoint analysis procedure and the data being analyzed.
D) Internal validity can be determined by correlating predicted evaluations with those obtained from the respondents.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: For interpreting conjoint analysis,it is helpful to
Q14: Quantitative data can be mapped using correspondence
Q45: If the attribute-based approaches are used to
Q45: _ requires that the researcher specify the
Q47: _ is a method of configuring a
Q52: Which is a disadvantage of the direct
Q53: Conjoint analysis could be used for all
Q54: When constructing conjoint analysis,full or complete profiles
Q55: _ is a technique that attempts to
Q81: Each dimension determined in MDS represents only